June 10–13, 2026 – The 32nd International Industry Fair WIN EURASIA 2026 was held in Istanbul. To better serve local customers, Leadshine showcased a range of major new products and industry-specific solutions, and officially announced the full operation of its Turkey office. From "product export" to "local deep cultivation," Leadshine is bringing faster response and closer collaboration to Turkey's customers, co-creating a new era of smart manufacturing. This milestone also marks the next stage in Leadshine's global strategy.
Deep Cultivation at the Eurasian Hub: Turkey Office Officially Launched
Straddling Europe and Asia, Turkey is a strategic gateway to the European, Middle Eastern, and North African markets. As the country's manufacturing sector undergoes a critical transformation, local companies urgently need cost-effective automation solutions to transition from traditional production to smart manufacturing.
The voice of the customer is where Leadshine takes action. To better meet the needs of customers in Turkey and surrounding markets, Leadshine began preparations in 2025 to establish a local service presence. Ramazan, Leadshine's Turkey Office Manager, leads the local team with deep insights into the regional market and extensive industry experience. They provide timely, professional technical and commercial support, as well as extensive customer training, truly achieving "deep cultivation in Turkey, zero-distance service" and helping regional customers achieve smart manufacturing upgrades.
"Turkey has strong machinery, metalworking, woodworking, and packaging markets. However, given the current economic climate, all equipment manufacturers are looking for products that combine superior technology with competitive pricing. Leadshine's leading motion control products and solutions are exactly what local manufacturers need to gain a competitive edge in the market." – Ramazan, Leadshine Turkey Office Manager
Dual-Power Drive, Smart Future: Synergistic Empowerment Across Motion Control + Robot Core Components
At WIN EURASIA, Leadshine showcased a complete product portfolio covering steppers, servos, and control systems, with several major new products making a strong debut:
S-Series High-Performance Compact Motion PLC
Positioned as "small but powerful," the S-Series PLC integrates high-speed, high-precision motion control algorithms based on the PLCopen standard. From dynamic synchronization of electronic cams and gears, millisecond-response high-speed point-to-point positioning, to micron-level linear/arc/spiral interpolation, the series covers the core motion control needs of small to medium-sized automation equipment. Additionally, the S-Series is developed on a 100% domestic platform in China, ensuring supply chain security and delivery reliability.
EL7S Full Power Range Servo Drive
Covering 50W to 7500W, the EL7S series supports EtherCAT, Profinet, Modbus, pulse control, and other bus protocols. It has obtained TÜV CE, UL, and STO safety certifications, meeting the highest European and American safety standards. With high dynamic response and full-scenario adaptability, it is ideally suited for heavy-load applications such as precision machine tools and large-scale automated production lines, providing a "compliance passport" for equipment exports to Eurasian markets.
2EL6 Series Dual-Axis Servo Drive
The 2EL6 series features an industry-leading compact design, reducing installation area by 49% for 400W models. It supports both EtherCAT and pulse control, comes standard with a 21-bit multi-turn absolute encoder, and offers a Type-C blind-mate debugging port, greatly improving ease of use while saving space and cost for equipment manufacturers.
4EL7 Series Four-Axis AC Servo Drive
With high power density, excellent cost-performance, and multi-axis integration advantages, the 4EL7 series helps equipment manufacturers achieve significant cost optimization and efficiency gains in multi-axis applications. It is widely used in the 3C electronics, packaging, logistics AGV, and specialty machine tool industries.
Humanoid Robot Core Components: Dexterous Hand + Joint Modules + Frameless Motors
As a globally leading supplier of humanoid robot core components, Leadshine highlighted three core product families at this exhibition:
DH Series Dexterous Hands: The DH2015 series offers 20 degrees of freedom (15 active DOF), achieving world-leading performance in dexterity, perception, reliability, and load capacity. The DH116 series is an 11-DOF general-purpose five-finger dexterous hand, built on self-developed core technologies including brushless coreless motors, planetary reducers, and micro-encoders. It supports multiple protocols such as EtherCAT, CANFD, and RS485, delivering high reliability, exceptional cost-performance, and strong load capability.
Joint Modules: Covering the HJ2 series harmonic joint modules and the PJ3 series planetary joint modules, these integrate motors, reducers, encoders, and brakes. They feature high power density, lightweight design, and modular integration, providing high-performance, high-safety complete joint drive solutions for humanoid robots.
Frameless Motors: The ultra-high-density FM2 series frameless torque motors have achieved mass production, with over 120,000 units delivered in 2025 – a year-over-year increase of more than 20x.
At this exhibition, Leadshine's humanoid robot core components received significant attention and special coverage from over 24 Turkish media outlets, including major news channels, further enhancing Leadshine's brand visibility and recognition in overseas markets.
Industry Lines Going Global: Three-Pronged Collaboration to Build Benchmark Sectors in Turkey
Expanding industry lines globally is a critical path in Leadshine’s globalization strategy. Over the past several years, through distributor networks and project services, Leadshine has built deep technical credibility and customer trust in Turkey. With the formal establishment of a local team, Leadshine is now accelerating its shift from "standalone product export" to "comprehensive industry solution output." Driven by the three-pronged synergy of regional presence, product lines, and industry verticals, the company is intensifying efforts to build localized service capabilities.
Regional presence: Using the Turkey office as a hub, Leadshine focuses on system integrators and key industry accounts, extending service networks directly to customer sites to solve the "last mile" challenge overseas.
Product line traction: Leveraging hundreds of proven process packages from China and international certifications such as UL and STO, Leadshine rapidly deploys integrated "stepper + servo + controller" solutions, shortening project implementation cycles.
Industry focus: Precisely targeting Turkey’s advantageous industries such as woodworking, laser cutting, packaging, sheet metal bending, and mattress production, Leadshine has already created lighthouse projects with several leading manufacturers.
Going forward, Leadshine will drive deep integration of regional presence, product lines, and industry verticals as its engine, replicating the expansion model of "focus on industries – engage key accounts – create benchmark projects – radiate across sectors" in Turkey, making industry line globalization a scalable growth driver for Leadshine’s global strategy.
Global Footprint, Local Deep Cultivation: Leadshine Accelerates Its Global Service Network
In recent years, as Leadshine’s overseas business has grown, customers have placed higher demands on localized service capabilities. What overseas customers need is not just products, but on-site responsiveness, spare parts availability, and cultural understanding. Only by rooting locally can Leadshine move from "product export" to "value co-creation."
Currently, Leadshine has established subsidiaries/offices in Japan, Vietnam, India, and Turkey, with local sales and service teams.
In 2026, the company will further expand its service network, with offices in Italy, Russia, and the United States actively being planned to better serve European and North American markets.
As a leading domestic motion control enterprise, Leadshine continues to lead the industry in core product areas:
Stepper systems have maintained the No.1 market share in China for over 15 consecutive years.
Servo systems achieved over 30% year-on-year revenue growth in 2025, ranking second among domestic servo brands.
Small PLCs posted a 41.6% growth rate – the highest among all brands in China – and rank among the top three domestic brands.
As "Physical AI" becomes a global technology trend, motion control serves as the critical bridge connecting the "AI brain" with "physical execution." Leadshine has built a complete product portfolio covering dexterous hands, joint modules, frameless motors, coreless motors, and other core components, and is now a supplier to 80% of mainstream humanoid robot manufacturers in China. In the semiconductor space, Leadshine has strategically invested in Synopsys (referring to Qiji Semiconductor) and is jointly developing next-generation motion control chips specifically for humanoid robots, extending its reach from system integration to upstream core chips – a direct move toward full self-reliance. Leadshine is currently building an annual production capacity of 2 million units, reinforcing its traditional motion control strengths while embracing the coming wave of industrialization with forward-looking strategic planning.
Starting from Istanbul, Leadshine is carrying the firm belief of "Deep Cultivation in Turkey, Co-creating New Smart Manufacturing," integrating China’s proven motion control capabilities into the industrial fabric of Eurasia. Every local foothold is a solid step in the global journey; every value co-creation is a powerful echo of the smart manufacturing future. From Turkey to the world, Leadshine is joining hands with global partners to write a new chapter in smart manufacturing.
