According to the latest data from MIR Rui Industry, the demand for small PLCs showed a slow recovery in Q1 2025, with an overall growth rate of 3.7%. Leadshine secured its position among the top three domestic small PLCbrands with a market share of 2%, while achieving a year-on-year growth rate of 72.2%—propelling it to the top of the industry growth rankings.
Behind this impressive performance lies Leadshine's systematic breakthroughs in three dimensions:
1. Continuous PLC Product Innovation to precisely align with market demands;
2. Diversified Model Solutions tailored to various industry scenarios;
3. Optimized Channel Strategy to enhance market penetration.
These synergistic initiatives have driven Leadshine's qualitative leap in the small PLC sector.
01 Product Innovation: Precise Market Demand Matching
Facing complex automation demands, Leadshine's small PLCs drive innovation through a "precise demand targeting + comprehensive ecosystem coverage" strategy, establishing a dual-powerhouse product portfolio. The globally launched S-Series PLC ("Ultra-Strong Motion Control") features an ultra-slim blade design, a 4-core high-speed processor, nanosecond-level command processing, and 2–64-axis motion control, meeting demands from single machines to complex production lines. The earlier SCnU-Series PLC ("breadboard form factor") offers 16–60 I/O control, 2–12 channels of 200K high-speed pulse axis control, and a high-current screw-lock terminal block, making it ideal for electronics, packaging, woodworking, and machine tools. Together, these series provide superior automation solutions.
02 Solution Development: From Single-Machine Control to Smart Production Lines
Addressing three core pain points—high electrical costs, complex debugging, and labor shortages—in industries like photovoltaic stacking machines and lithium battery winding, Leadshine delivers integrated "PLC + Drive + Process Algorithm" solutions. These reduce overall equipment costs by 50% and shorten development time by 20%. For example, in a logistics warehouse upgrade project, Leadshine boosted operational speeds to over 1.5 m/s, positioning the client for industry-leading productivity. By transitioning from an automation component supplier to a full-solution provider, Leadshine drives industrial upgrades through technological innovation.
03 Channel Strategy: "High-End Penetration + Deep Market Expansion"
High-End Penetration:
Leadshine targets high-end automation markets, collaborating with industry leaders to co-develop solutions for new energy, smart logistics, automotive manufacturing, robotics, and semiconductors. Products prioritize high safety, performance, and reliability to meet stringent demands.
Deep Market Expansion:
Accelerating channel sinking, Leadshine expands service networks across SME clusters in emerging regions. Through regional service centers, training bases, and digital tools (e.g., OR/Opportunity Request and ITR/Issue-to-Resolution processes), it boosts demand-hit accuracy by 20%+ and critical-issue resolution efficiency by 30%+. New media strategies (e.g., livestreams, product videos) further amplify brand exposure.
As smart manufacturing advances and import substitution accelerates, Leadshine anchors its strategy in "scenario-based solutions + precise product positioning". It aims to break international monopolies, evolving from a "follower" to a "standard-setter", and unleash new momentum for "Made in China" in industrial automation.
